We launched DemandScale around the idea that the set of apps each of us has installed on our smartphones is like a digital fingerprint of who we are and our interests.

So we set out on a mission to collect this data for every smartphone user. Now with billions of unique profiles of smartphone users around the world, we leverage all of this data and advanced AI & machine learning algorithms to sift through 50 billion mobile ad requests daily in order to hypertarget app install ads for our clients.